Not to alarm you, but the 4th of July sales have already started. From backyard upgrades to beauty markdowns and big-ticket home buys, brands aren’t waiting until the fireworks to drop the good stuff.
Whether you’re casually browsing or ready to click add to cart with conviction, we’re keeping tabs on the best early 4th of July deals worth your time—and skipping the ones that aren’t. You’ll find real markdowns from retailers like Lowe’s, Best Buy, and REI, plus some personal favorites we think deserve a spot in your summer lineup.
And since the sales just keep coming, we’ll be updating this guide often, so make sure to bookmark this page and keep checking back for fresh finds and sneaky steals.
What You Need to Know:
- The 4th of July, 2025, is on a Friday this year!
- Sales have already kicked off, with many retailers launching early in mid-to-late June, and deals will run through the week of July 4th.
- What kind of discounts can you expect? From furniture & mattress blowouts to TVs, appliances, clothing, and outdoor essentials, retailers are rolling out a full spectrum of markdowns.
Early Deals Happening Now
Wayfair’s Epic Summer Sale: June 12-16
Wayfair’s kicking off summer sale season with their Epic Summer Sale, with up to 50% off outdoor essentials, decor, and upgrades, plus daily deals.
Our picks:
Permasteel Wheeling Outdoor Cooler – 7 colors ($189.15, originally $199.99)
Step2 Adventure Camper ($273.02, originally $449.99)
Concrete Smokeless Firepit ($349.99, originally $674.77)
Intex Easy Set Pool ($440.99, originally $729.99)
Shop Wayfair Here!
Athleta Vacay Styles Sale: June 10-16
Athleta has their vacation essentials up to 50% off through June 16th. Score deals on tanks, dresses, leggings, shorts, and accessories.
Our picks:
Signature Rib Maxi Dress – 5 colors ($49, originally $99)
Diem Tote Bag – 5 colors ($59, originally $99)
Paradise Performance Linen Wide-Leg Pant – 3 colors ($59, originally $109)
Getaway Linen Blend Tank – 9 colors ($19, originally $45)
Shop Athleta Here!
REI Hot Markdowns: June 10-16
REI has summer adventure gear locked at up to 50% off. Top brands include The North Face, HOKA, Patagonia, and Columbia.
Our picks:
Stanley IceFlow Flip Straw 30oz – 9 colors ($26.19, originally $35)
Garmin Forerunner 165 Running Watch – 2 colors ($249.99, originally $300)
Women’s HOKA Arahi 7 – 8 colors ($116.93, originally $145)
The North Face Recon Pack – 9 colors ($75.93, originally $109)
Shop REI Here!
Target 4th of July Sale: Limited Time
Target has a ton of summery goodies on sale, including 4th of July gear and party faves. Although Target is likely to roll out a dedicated sale for the 4th, Target Circle Week will probably be right behind (usually at the same time as Prime Day in mid-July). So make a note to keep an eye on all things Target over the next month for major deals.
Our picks:
Nespresso Limited-Edition Vertuo Pop+ Coffee Maker Bundle ($129.99, originally $195.99)
USB 3-Piece Luggage Set ($159.99, originally $283.56)
Jonathan Y Estrella Indoor/Outdoor Rug – 8 colors ($44.99+, originally $90+)
Crocs for the Whole Family up to 40% Off
Shop Target Here!
Coming Soon…
The best 4th of July sales are still to come, so keep an eye out for these expected deals and more and keep checking back here before you click “buy”!
Home & Furniture
- Lowes—Up to 50% off patio and appliances
- Best Buy—Mattress bundles expected in late June
- Ashley Furniture—Up to 70% off living room furniture, bedroom sets, lighting, and more
Clothing & Accessories
- Old Navy—Annual 4th of July deals sitewide
- Kohl’s—Savings across apparel, home, accessories, and more
- Aritzia—Up to 50% off sitewide
- L.L.Bean—Up to 50% off sitewide
Tech & Appliances
- Best Buy—TVs, laptops, speakers, plus appliances up to 50% off
- Apple—Savings on Apple bundles expected mid-June
Beauty & Personal Care
Deals will keep dropping through July 4th, so stay close (and refresh often!). We’ve got you covered.
All the products listed are independently & personally selected by our editors.
If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.
All images courtesy of retailers.