It’s officially that time of year when our moisturizers get thicker, our patience gets thinner, and Amazon decides to test our willpower with a beauty sale that basically is self-care. The Amazon Holiday Beauty Event 2025 runs October 20 – November 2, featuring markdowns on skincare, makeup, hair tools, and fragrance from the brands you’d text your group chat about: Dyson, Tatcha, Olaplex, Sunday Riley, and more.
Whether you’re pretending your “add to cart” moment counts as seasonal wellness or stocking up on gifts “for others” (wink), here’s what to know — and what to shop early.
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When does the Amazon Holiday Beauty Event 2025 start? (Asking for our wallets.)
The Amazon Holiday Beauty Event officially runs October 20 through November 2, which means you have almost two glorious weeks to justify “just browsing.” Early deals may sneak in before kickoff (Amazon loves a slow tease), so go ahead and bookmark this page. We’re keeping our eyes peeled (so you don’t have to).
Pro tip: Some brands drop stealth discounts a few days early without the fancy event tag. Translation? If you see a sudden price dip on your favorite serum, that’s your sign.
Deals you can expect (a.k.a. the beauty haul of your dreams)
If Prime Day is the down-to-earth cousin who buys AirPods, the Holiday Beauty Event is the glamorous one with great hair and an emotional support lip gloss. Expect up to 50% off across categories like:
- Skincare steals from Tatcha, Elemis, Laneige, and OSEA (hydrate, glow, repeat)
- Hair heroes like Dyson, Revlon, and ghd (for when your hair deserves main-character energy)
- Makeup + fragrance finds from Urban Decay, Milk Makeup, and Sol de Janerio (stocking stuffers, anyone?)
It’s your moment to refresh your vanity, hoard backups of your ride-or-die SPF, or sneak-shop a “gift” that mysteriously never gets wrapped.
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Early Amazon beauty deals you can shop now (before everyone else finds out)
We do our best to keep deals and prices up to date, but Amazon loves chaos, and we haven’t figured out how to clone ourselves (yet). If something’s sold out or the price has shifted, check back soon—there’s always another glow-up waiting.
NuDerma Professional Skin Therapy Wand
Basically, a tiny lightning bolt that zaps your skin into submission—in the best way. This viral high-frequency wand helps clear, tighten, and firm, leaving you looking suspiciously well-rested. Comes with six different attachments because your face deserves options.
NuDerma Professional Skin Therapy Wand ($99.95, originally $119.95)—Buy here!
Eight Saints Daydreamer Soothing Moisturizer
Like a green juice for your face, minus the celery trauma. This lightweight, oil-free moisturizer is packed with hyaluronic acid and vitamin E for hydration that lasts. Absorbs fast, plays nice under makeup, and makes your skin feel like it’s been on a yoga retreat. Rated 4.8 stars for a reason,
Eight Saints Daydreamer Soothing Moisturizer ($32, originally $40)—Buy here!
Kitsch Hair Perfume
For when your dry shampoo can only do so much. This clean, woody-aquatic mist makes your hair (and, honestly, your whole aura) smell like a beach vacation that’s somehow chic, not sandy. Bonus: the patented odor-eliminating tech actually works.
Kitsch Hair Perfume ($15.99, originally $19.99)—Buy here!
L’Oreal Lumi Glotion
If you’ve ever wanted to look like you drink warm lemon water and own silk pajamas, this is your multitasking glow in a tube. This hydrating illuminator gives skin that lit-from-within radiance—no filter, no ring light, no problem.
L’Oreal Lumi Glotion ($14.39, originally $17.99)—Buy here!
T3 1.75″ Large Curling Iron
The oversized 1.75″ T3 curling iron gives bouncy, soft waves that scream old-money hair. Custom ceramic design = shiny, frizz-free results that last longer than your patience with humidity.
T3 1.75″ Large Curling Iron ($79.99, originally $179.99)—Buy here!
COSRX Snail Mucin Repairing Serum
Don’t question it; just trust the snail. This cult-favorite Korean serum is packed with snail mucin to repair, hydrate, and smooth skin so well that it almost feels unfair. The result: plump, glassy skin that makes you wonder if you’ve accidentally joined a K-drama cast.
COSRX Snail Mucin Repairing Serum ($19.18, originally $25)—Buy here!
Docolor Makeup Brush 17pc Set
This dreamy set covers every step from “I’m barely trying” concealer to “red carpet in my mind” contour, and it even comes with a matching bag, sponge, and brush protector.
Docolor Makeup Brush 17pc Set ($33.99, originally $49.99)—Buy here!
Maybelline Lifter Glaze Oil Balm
This oil-balm hybrid gives you glassy shine, legit hydration, and zero stickiness (because we left goopy gloss in the 2010s where it belongs). Bonus: the hyaluronic acid makes your lips look unreasonably juicy.
Maybelline Lifter Glaze Oil Balm ($6.97, originally $8.99)—Buy here!